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How to get the best out of your campaign

 

We've got some great learnings on how to get the best out of your campaign, and we can take you through these when we meet, in the meantime here are our 10 top tips (in no particular order) for the best possible campaign outcome.

1.

Inventory loading - when you do sampling in an area, you will most likely sell more stock than your normal weekly rate of sale. Will you have enough inventory in store and available for the shopper to purchase? Get your sales team involved early so they can be engaged and part of the process.

2.

Integration with other elements of your campaign - are you doing other advertising?

A coupon offer? Is your product on promotion in store in a particular week? Does your advertising have a particular look and feel to it? Let us know what you are doing so we can integrate this campaign as well.

3.

Distribution - is your product readily available for the consumer to buy after they have tried it? Ensure you have your distribution sorted before embarking on a campaign.

4.

A call to action - A strong promotional price off coupon during sampling period or a voucher to redeem with a short time frame on it for experiential campaigns, is a very powerful too. If you have engaged us to promote your product you should maximise this opportunity.

5.

Stand out - don't fit in! - be brave and bold with your look and feel. Try funky cap or other elements that get housewife’s interaction.

 
 
6.

Keep it simple - if you have more than four products in your range, don't try and sample them all at once. Especially if it is a food product, peoples' taste buds can generally only cope with three different flavours in a row.

7.

Get your sales team involved - they are the ones with good knowledge of the territory and demographic profile of the area. We will get our area managers to call your regional contacts to introduce themselves so that everyone is working together.

   
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