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A quick comparison between In-shop wet sampling and Direct2Home sampling:

In-shop wet sampling

Direct2Home sampling

Pros: Pros:
Motivates trade - shops in which sampling is planned.
Possibility of immediate off take.
Brand visibility / exposure to shoppers.
Possibility of promoter interface to motivate purchase.
   
Reaches the household.
Can focus reach by SEC localities.
Larger sample , hence opportunity of family involvement & approval.
Possibility of engaging customer through redemption / discount coupon etc.
minimal wastage  due to focused reach and controlled operations.
Cons: Cons:
May not reach the decision maker - servant, children and on phone orders.
The housewife may not be in a position to take a buy decision without family approval A small helping may be insufficient to motivate purchase.
Promoter apathy can make it ineffective.
Sample may not get used immediately.
Could reach some non interest households.
No immediate trade motivation.
 
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