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Sampling is Targetable
we can reach from 50
thousand to 50 million
households.*

Sampling is Engaging

We deliver right at the
doorstep and most likely to a
homemaker.*

Sampling is Helpful for retaining
and converting customers

More then Half of consumers who
try a sample plan to buy it in the
future.*
 
 
 
 
 
 

Good marketers are experts at explaining to consumers the many benefits and advantages of a new product or brand. But convincing those same customers to purchase isn’t always as simple as broadcasting a commercial or aiming e-mails at them.

 

Sometimes, say experts, winning consumers to a product means letting them try it before they buy it. Sometimes, a brand has to lead by a sample.

 

Product samples are a way of creating excitement, Sending samples is one of the best ways to reproduce a store experience in the customer’s home.

 

Indeed, sampling continues to rank among the most effective tactics in the history of direct marketing, in part because of its ability to do what no other medium can: put a physical product in customers’ hands. Moreover, the practice is finding new adherents even in the digital age.

 
Consequently, while some CMOs struggle to make sense of new media initiatives, many others are enjoying steady success thanks to a rediscovery of the power of product sampling to get these campaigns to customers.
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