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Research and experience shows that an average of only four out of ten people have an active interest in any given product at any given time. By selectively eliminating those disinterested people, money is not lost because product is NOT wasted.


Determining those four "right" homes is the essence of Selective Sampling. Selective Sampling enables marketers to identify their prime prospect and place their products only in the "right" homes.


Selective Sampling is the sophisticated method of product sampling because it overcomes the traditional problemsof random product sampling. Samples are placed into homes where the product is likely to be used and demanded by that household.

Numerous sampling choices, infinite limitations
There are numerous sampling methods like in-shop sampling, mall activity, in-society sampling, sampling through newspapers and magazines, outdoor and van sampling and sampling through kitty parties/social gatherings/reunions. But more than the methods and the advantages, the limitations are a cause of worry.  The various shortfalls are – security measures of housing societies (direct2home), effective but suffers from promoter apathy (in-shop), expensive, no door to door reach (in in-society sampling), leakages and wastages. These methods often do not engage the concerned target audience, their reach not focused, are difficult to control and monitor, slow in execution and demand for sponsorship (in the case of kitty parties). Many times, these activities have hidden costs which are initially not accounted for.
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