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Consumers' perception of product sampling?


Consumers see product sampling as an opportunity to try a product with no risk. Trial is necessary before a product is accepted as suitable for long term use.

The long term effect is stronger brand loyalty and accelerated conversion to full revenue purchasing in the market place.
Experience shows that Selective Sampling, properly used, can be one of the most measurably efficient and productive marketing expenditures any company can undertake.


In summary, Sampling is an often overlooked and underestimated marketing strategy. Whenever used this strategy has been successful and selectivity puts this no-lose marketing tool in the reach of every marketer.

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