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How to sample products?

 

Regardless of where a product lies in its life cycle, product sampling should be part of a promotional mix whenever the product offers any performing facet that may be appreciated by the consumer or perceived as different from the product that is currently being purchased.

 

Product sampling allows competition without price, and often wins the generic user back to a branded product or converts the price-hunting consumer (without loyalty) to becoming quality conscious and brand loyal. Product sampling is a method that is simply used to stimulate the product trial process. This wins sales from competitors and strengthens a brand's position in the market place by enlarging the user base, thus increasing a product's market share.

 

Since the beginnings of commerce and trade, product sampling has been a guild-edged method of creating awareness while winning a brand loyal user base.

 

Simply, product sampling is a tool that accelerates the product adoption process. It is a strategy that was employed long before the introduction of mass advertising and communication techniques. For instance, product sampling is responsible for the initial success of many long established and well known brands.

 

 
 
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